The Skins website has a range of interactivity for the consumer and the fans of the programme. The website offers all of this interactivity, and then promises to offer more if the consumer is willing to register to the website or ‘sign up’. By registering, it allows the consumer to be a ‘member of the skins community’ and receive text alerts, emails and other freebies. This would make a follower of the programme unique, as if they are an exceptional follower but at the same time involved in a group with similar interests. For the institution, this would give them the limited details they need to stay in contact with their members and advertise their programme. By keeping the consumer updated on the latest news in skins, it doesn’t only benefit them but also Channel 4 itself because it is guaranteeing more viewers and publicity.
One of the ways that interactivity is offered on the official skins website is through chat forums. The chat forums are places where all of the fans a ‘members’ of the skins programme can share there interest and meet new people. The forums can be personalised as the members can create their own forums with a title that might appeal to different people. For example, one of the forums headings is “How Nice Is Tony!” This would suggestively relate to all of the heterosexual females and homosexual males who are attracted to the character ‘Tony’.
There is also an opportunity for the consumer to comment the blog of skins as there is a direct link to their ‘myspace’ webpage. This would allow the consumer to communicate with the institution on a more personal level also suggests that the programme is targeted at the younger generation as myspace blogs are a new development and only utilised by teenagers.
The main benefit that the consumer receives from the Skins website is the opportunity to watch ‘Unseen Skins’, the unseen footage that has not been broadcasted officially. This would give the consumer a sense that they were discovering something that had not been seen before, pioneering the understanding of their favourite programme. There is also the opportunity to watch episodes of Skins on the myspace webpage which encourages interactivity. The offer of watching trailers to all of the episodes on the website is another benefit and it gives the institution the ability to rake in new viewers. New viewers that are not aware of the storyline or characters in the programme can get a taste of the programme by watching the trailers and potentially gain more viewers. The trailers are also specific to different characters which allow the new viewers to get a greater insight into the characters personality before they begin watching the programme.
The Skins competitions that the consumers are able to enter are particularly impressive as they ask the viewers to compete by doing a number of constructive and almost educational activities such as; redesigning the logo, styling the characters for a shoot in ‘More’ magazine, composing the music which will accompany a scene in episode 5 and creating a short film based around one of the characters. The winners of these competitions are then published on the website which gives the winners a sense of pride and gives all of those wanting to compete, an incentive to do well.
The fact that the skins website is sponsored by BSM, the leading driving instruction institution, reinforces the theory that the website is targeted at the younger generation.
One of the ways that interactivity is offered on the official skins website is through chat forums. The chat forums are places where all of the fans a ‘members’ of the skins programme can share there interest and meet new people. The forums can be personalised as the members can create their own forums with a title that might appeal to different people. For example, one of the forums headings is “How Nice Is Tony!” This would suggestively relate to all of the heterosexual females and homosexual males who are attracted to the character ‘Tony’.
There is also an opportunity for the consumer to comment the blog of skins as there is a direct link to their ‘myspace’ webpage. This would allow the consumer to communicate with the institution on a more personal level also suggests that the programme is targeted at the younger generation as myspace blogs are a new development and only utilised by teenagers.
The main benefit that the consumer receives from the Skins website is the opportunity to watch ‘Unseen Skins’, the unseen footage that has not been broadcasted officially. This would give the consumer a sense that they were discovering something that had not been seen before, pioneering the understanding of their favourite programme. There is also the opportunity to watch episodes of Skins on the myspace webpage which encourages interactivity. The offer of watching trailers to all of the episodes on the website is another benefit and it gives the institution the ability to rake in new viewers. New viewers that are not aware of the storyline or characters in the programme can get a taste of the programme by watching the trailers and potentially gain more viewers. The trailers are also specific to different characters which allow the new viewers to get a greater insight into the characters personality before they begin watching the programme.
The Skins competitions that the consumers are able to enter are particularly impressive as they ask the viewers to compete by doing a number of constructive and almost educational activities such as; redesigning the logo, styling the characters for a shoot in ‘More’ magazine, composing the music which will accompany a scene in episode 5 and creating a short film based around one of the characters. The winners of these competitions are then published on the website which gives the winners a sense of pride and gives all of those wanting to compete, an incentive to do well.
The fact that the skins website is sponsored by BSM, the leading driving instruction institution, reinforces the theory that the website is targeted at the younger generation.
Here is the link tot he official Skins website babeyyy!
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