Myspace is a website that allows consumers to bring together and access all of what the internet offers and make a highly personalised profile/blog that has its own URL that others can access. The concept of blogging on the internet is all about personalisation and giving the readers of your blog a virtual taste of your character and life style. Even the simple name of the website, ‘Myspace’ is very personalised and seems directly associated at you.
Myspace brings many different types of new media technologies together such as; film, music and videos. Myspace has its own search engine for music which allows the consumers to browse through a wide range of artists and tracks to see which one suits them. This allows for a very diverse audience as people of all musical tastes and genres can express their interests on their blog. As the song automatically plays when the blog is entered, those viewing the blog can instantly find things that they may have in common with this blogger as their music tastes may be similar. In the same way, personal videos on your blog allow consumers to actively watch a moving image of the blogger or their interests which attracts ‘friendship’ and interactivity. This is a use of convergence to increase the institutions reach and diversification.
As Myspace has had such a huge impact on the recent development of ‘blogging’ it has become the latest hotspot for internet advertising. There are many large institutions being advertised on myspace such as; Pizza Hut, Channel 4 and E4. One of the most prominent and unique use of advertising on Myspace was the ‘MAC’ advert which spoke directly to the audience as soon as they signed in. There are a lot of opportunities for companies to advertise and ways to contact Myspace at the bottom of the homepage, there are several links to ‘advertise’ ‘Jobs!’ ‘Myspace International’ ‘Promote’ etc.
On the Myspaces themselves, others who are registered can view others blogs and either add them to their friend lists and see if they accept their offer, message them, rank, instant message or even block them. This creates an online community for individual consumers as they are able to pick and choose their own members and refuse entry to other. This concept of selecting and having the choice reinforces the idea of personalisation.
Myspace brings many different types of new media technologies together such as; film, music and videos. Myspace has its own search engine for music which allows the consumers to browse through a wide range of artists and tracks to see which one suits them. This allows for a very diverse audience as people of all musical tastes and genres can express their interests on their blog. As the song automatically plays when the blog is entered, those viewing the blog can instantly find things that they may have in common with this blogger as their music tastes may be similar. In the same way, personal videos on your blog allow consumers to actively watch a moving image of the blogger or their interests which attracts ‘friendship’ and interactivity. This is a use of convergence to increase the institutions reach and diversification.
As Myspace has had such a huge impact on the recent development of ‘blogging’ it has become the latest hotspot for internet advertising. There are many large institutions being advertised on myspace such as; Pizza Hut, Channel 4 and E4. One of the most prominent and unique use of advertising on Myspace was the ‘MAC’ advert which spoke directly to the audience as soon as they signed in. There are a lot of opportunities for companies to advertise and ways to contact Myspace at the bottom of the homepage, there are several links to ‘advertise’ ‘Jobs!’ ‘Myspace International’ ‘Promote’ etc.
On the Myspaces themselves, others who are registered can view others blogs and either add them to their friend lists and see if they accept their offer, message them, rank, instant message or even block them. This creates an online community for individual consumers as they are able to pick and choose their own members and refuse entry to other. This concept of selecting and having the choice reinforces the idea of personalisation.
Here is the link to the official Myspace website babeyyy!
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