YouTube is a popular free video sharing website which lets users upload, view, and share video clips. Videos can be rated, and the average rating and the number of times a video has been watched are both published.
Founded in February 2005 by three former employees of PayPal, the San Bruno-based service utilizes Adobe Flash technology to display video. The wide variety of site content includes movie and TV clips and music videos, as well as amateur content such as videoblogging and short original videos. The site is praised as one the most user friendly sites on the Internet. Unregistered users can watch most videos on the site while registered users have the ability to upload an unlimited number of videos. Related videos, determined by the title and tags, appear to the right of the video. In the second year, the site gave users the ability to post responses and subscribe to any registered user.
Founded in February 2005 by three former employees of PayPal, the San Bruno-based service utilizes Adobe Flash technology to display video. The wide variety of site content includes movie and TV clips and music videos, as well as amateur content such as videoblogging and short original videos. The site is praised as one the most user friendly sites on the Internet. Unregistered users can watch most videos on the site while registered users have the ability to upload an unlimited number of videos. Related videos, determined by the title and tags, appear to the right of the video. In the second year, the site gave users the ability to post responses and subscribe to any registered user.
YouTube is dominantly used to broadcast; personal home videos, humorous videos, film trailers or videos that have been enhanced/altered using high-tech editing equipment.
This particular video broadcasted on Youtube of the television programme The O.C is used to promote itself and to increase it audience reach. The institution benefit as they are able to hook more consumers to their programme and are able to gain more audience shares. The audience benefit as they are able to get a taste of the programme and, if they enjoy it, can watch the programme and be entertained.
No comments:
Post a Comment