Podcast…
Podcasts are audio recordings that can be downloaded onto new media technologies such as; iPods, mobile phones, MP3 players etc. These Podcasts are useful because they allow consumers to schedule their listening around their own schedule and break the rigid pattern of scheduling. This personalisation means that consumers can listen to; radio shows, commentaries, interviews etc when they want to and are not forced to at a certain time.
Podcasts allow institutions to increase reach because more people are able to listen to their shows etc as there is a more flexible time range. Consumers that could not physically enjoy the show at the time of its schedule can still remain loyal consumers to that institution. The technology involved in downloading Podcasts is very up to date, by using the internet and data transfer etc, making the institution itself seem very evolving and innovative. This means that the Podcast also aids in the image of the institution, further increasing its reach and popularity.
Audiences are further effected by personalisation with Podcasts as they are no longer burdened with the strict and unchangeable scheduling of the radio, television etc. Consumers can now make their own schedule and not follow others.
Here is the link to the official iTunes website babeyyy!
Podcasts are audio recordings that can be downloaded onto new media technologies such as; iPods, mobile phones, MP3 players etc. These Podcasts are useful because they allow consumers to schedule their listening around their own schedule and break the rigid pattern of scheduling. This personalisation means that consumers can listen to; radio shows, commentaries, interviews etc when they want to and are not forced to at a certain time.
Podcasts allow institutions to increase reach because more people are able to listen to their shows etc as there is a more flexible time range. Consumers that could not physically enjoy the show at the time of its schedule can still remain loyal consumers to that institution. The technology involved in downloading Podcasts is very up to date, by using the internet and data transfer etc, making the institution itself seem very evolving and innovative. This means that the Podcast also aids in the image of the institution, further increasing its reach and popularity.
Audiences are further effected by personalisation with Podcasts as they are no longer burdened with the strict and unchangeable scheduling of the radio, television etc. Consumers can now make their own schedule and not follow others.
Here is the link to the official iTunes website babeyyy!
iTunes is an institution that offers podcast for consumers to download and gives them the opportunity to subscri
be to their website to get weekly updates on the latest podcasts. One of the specific podcasts that is available is the Ricky Gervais show. This show benefits the institution as it allows them to get a bigger audience share and a larger reach. All of those consumers who are not able to watch the show at it's scheduled time are able to download it as a podcast and listen to it at a later date or time. By using such modern new technology the institution would create an innovative and evolving image for it's brand which would mean that consumers would see the company as moving with the times. This increases the personalisation and the portability of media text as now consumers are able to download audio technology on their iPod or Mp3 players and listen to the show whilst on the road.
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