Times Online…
Times online is an online newspaper which allows the consumers to read about all of the same issues and stories that they would read in the written newspaper from places all around the world but they are able to be a lot more interactive. The heading available to the consumer on this website are; world, politics, weather, sport, arts and entertainment and life and style. These categories make it easier for the consumer to break down their daily reading; another benefit of course is that it is entirely free.
The audiences also benefit from the use of other new media technologies on this site as it uses audio and video. Consumers are able to download Podcasts of interviews and such and also watch videos of the latest cricket game etc. This allows the news to be portable and the consumer is able to be a lot more flexible with their consumption of the media. Another benefit for the consumer is that they are able to express their opinion on different issues and interviews or speeches as there is a comment page. This allows readers to interact and share ideas that they would not usually be able to do in every day life.
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