Zac Efron Fansite...
This fansite is a perfect example of narrowcasting as it targets a very niche audience as it offers entertainment to a group of people with a very specific interest. Zac Efron is a generic American ‘heart throb’ and so the most likely target audience would be young females or homosexual males aged between 10-18 years that would be attracted to this young actor. Audiences are offered all of the latest news concerning Zac Efron e.g. the mystery surrounding his relationship with Vanessa Hudgens, are they dating? There is an ‘Efron forum’ which allows fans to interact, talk to each other and discuss their interest in Zac Efron and to share ideas. There is also a number of galleries with the latest picture of Zac allowing fans to keep up to date with the actors latest ‘look’.
By advertising Zac Efron’s latest works, the institution is benefited as the consumers are aware of what he is doing and we will be waiting for the film/series to come out etc. For instance, Efron’s part in ‘The Derby Stallion’ advertises the soon to be released DVD and its new cover. This means that the consumer is then able to look for the DVD with a visual example so that they know what to look for. The website is sponsored by Google as it has ‘Ads by Google’ which includes a video clip for shopping.kelkoo.co.uk. This renowned search engine benefits the institution that runs the website as it makes it appear more genuine and reliable, it borrows the ‘Google image’ and applies it to its own website to gain familiarity.
This fansite is a perfect example of narrowcasting as it targets a very niche audience as it offers entertainment to a group of people with a very specific interest. Zac Efron is a generic American ‘heart throb’ and so the most likely target audience would be young females or homosexual males aged between 10-18 years that would be attracted to this young actor. Audiences are offered all of the latest news concerning Zac Efron e.g. the mystery surrounding his relationship with Vanessa Hudgens, are they dating? There is an ‘Efron forum’ which allows fans to interact, talk to each other and discuss their interest in Zac Efron and to share ideas. There is also a number of galleries with the latest picture of Zac allowing fans to keep up to date with the actors latest ‘look’.
By advertising Zac Efron’s latest works, the institution is benefited as the consumers are aware of what he is doing and we will be waiting for the film/series to come out etc. For instance, Efron’s part in ‘The Derby Stallion’ advertises the soon to be released DVD and its new cover. This means that the consumer is then able to look for the DVD with a visual example so that they know what to look for. The website is sponsored by Google as it has ‘Ads by Google’ which includes a video clip for shopping.kelkoo.co.uk. This renowned search engine benefits the institution that runs the website as it makes it appear more genuine and reliable, it borrows the ‘Google image’ and applies it to its own website to gain familiarity.
2 comments:
u r so cute in that pic
I AM SO IN LUV WITH ZAC EFRON !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! HE IS SOOOOOOOOOOOO HOOOOOOOOOT !!!!!!!!!!! I RENEMBER WHEN HE ONSUMMERLAND
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